5 Most Popular Nicknames for Excellent Rolex Timepieces

June 3rd, 2021

Tags: , ,

You might be pretty surprised to know that Rolex watches have different pretty popular nicknames than any other brands in the world. Today I have picked some of the most exciting nicknames for the Rolex timepieces that will blow your mind.

Excellent Rolex Timepieces

Rolex makes one million watches a year, as estimated. Since their emergence in the marketplace, the demand for Rolex timepieces is at an all-time high. Their inexorable strategy of making products with premium quality and timeless designs, making evolutionary changes in the watch industry make Rolex stay at the top.

Whether nicknames play any significant role in Rolex’s success or if they are a mere result of the brand value is still open for debate. Watch enthusiasts use Rolex nicknames pretty enthusiastically, and that’s typically a very positive sign for a successful brand.


The Pepsi is referred to the GMT Master and GMT Master II collections with a blue and red bezel insert. Back in 1954, the GMT-Master Ref. 6542 was the first GMT-Master invented especially for flights. The Rolex patented technology was made in response to a request from Pan-Am Airlines. Rolex created a reliable watch that simultaneously displayed two time zones for use on transatlantic flights in particular.

The red and blue bezel earned this iconic nickname “Pepsi”, which stuck to the GMT-Master to this day.

The GMT-Master 6542 “Pepsi” Bakelite watch used to be called Pussy Galore as the villain of the James Bond movie ‘Goldfinger’ wore this watch who had the same character name.

Paul Newman:

Paul Newman Daytona nickname refers to the particular pitch-black dial type within the vintage Rolex Cosmograph Daytona timepieces. It is arguably the first most recognizable nickname of all Rolex watches in the world.

The original version is a Rolex Cosmograph Daytona Paul Newman Oyster Sotto. The Paul Newman Daytona is the most sought-after and valuable Rolex models. The association of Paul Newman with Rolex Daytona shows the significant impact of a good and impactful nickname.


This nickname is not tied to any specific model of Rolex wristwatches. Instead, all the watches with rainbow colour designs in Rolex are called Rainbow for their look and feel.

The nickname can be found in Yacht-Master form, Day-Date or Daytona variations. Although, the Daytona Rainbow is the most famous one and enjoys widespread adaptation by celebrities and watch collectors across the globe.

The Rolex Yacht-Master has rainbow-coloured jewels only on the bezel, while the Rolex Daytona has a rainbow-set bezel, dial and bracelet. For the current Rolex Day-Date rainbow, the rainbow set is used just in the hour markers.


The green dial of the Rolex Hulk Submariner suits the name perfectly. This model has the Hulk bezel that matches its dial. Unlike many other nicknames, the Hulk or the Lunette Verte is available in only one version Rolex Hulk Submariner Ref. 116610V.

James Bond:

For the first time, Sean Connery wore the Rolex Submariner 6538 Big Crown 2-Line version in Dr No in 1962. And this exquisite timepiece stayed on his wrist in from Russia with Love in 1963 and Goldfinger in 1964. He wore the Rolex Submariner as James Bond, and that became a huge factor in making this watch a timeless model.

Want to get a loan against your Rolex in London?

Then fill in our online form with the details of your watch and receive a free quote within minutes. Rest assured, you will obtain the highest possible amount of cash loan against your Rolex without any obligation.

You can also call us on 0207 242 9160 for an instant appraisal over the phone or book an appointment to visit our Hatton Garden office in London. However, you can pawn your Rolex online with confidence as we offer a contact-free home collection service. Get in touch with us today for a free competitive loan quote for your Rolex timepiece.